ADDA BIRNIR
Strategic Product Leader | AI, GTM & Enterprise SaaS | NYC
ADDA BIRNIR
Strategic Product Leader | AI, GTM & Enterprise SaaS | NYC
Welcome
I'm Adda, a strategic product leader and exited founder with a builder’s mindset and a track record across zero-to-one, scale, and enterprise transformation.
I founded and scaled Skillcrush, a bootstrapped EdTech platform, to $3M+ ARR before successfully exiting to PowerToFly. Now as CPO/COO at PowerToFly, I bring my bootstrap mentality to drive operational efficiency and AI/ML innovation for a venture-backed recruiting SaaS product, serving Fortune 100 clients like Google, Meta, American Express, Visa, and Raytheon.
Welcome
I'm Adda, a strategic product leader and exited founder with a builder’s mindset and a track record across zero-to-one, scale, and enterprise transformation.
I founded and scaled Skillcrush, a bootstrapped EdTech platform, to $3M+ ARR before successfully exiting to PowerToFly. Now as CPO/COO at PowerToFly, I bring my bootstrap mentality to drive operational efficiency and AI/ML innovation for a venture-backed recruiting SaaS product, serving Fortune 100 clients like Google, Meta, American Express, Visa, and Raytheon.
What You’ll Find Here
This portfolio highlights Hero Cases, pivotal product and GTM moves I’ve led, each tied
to real business results. Every case breaks down the strategy, execution, and impact.
What You’ll Find Here
This portfolio highlights Hero Cases, pivotal product and GTM moves I’ve led, each tied to real business results. Every case breaks down the strategy, execution, and impact.
From Margin Drain to Scalable Growth @ PowerToFly
Uncovered losses hidden in recently launched SMB product offerings. Led a data-driven pivot back to enterprise product offerings, aligning CAC:LTV and GTM strategy that resulted in a 2x increase in revenue retention.
From Margin Drain to Scalable Growth @ PowerToFly
Uncovered losses hidden in recently launched SMB product offerings. Led a data-driven pivot back to enterprise product offerings, aligning CAC:LTV and GTM strategy that resulted in a 2x increase in revenue retention.
Re-Architected Program Around Career Outcomes @ Skillcrush
Redesigned Skillcrush’s core offering around learner outcomes. Tripled revenue, boosted engagement, and positioned the company for acquisition.
Re-Architected Program Around Career Outcomes @ Skillcrush
Redesigned Skillcrush’s core offering around learner outcomes. Tripled revenue, boosted engagement, and positioned the company for acquisition.
The Most-Used Enterprise Feature: ML-powered Talent Matching @ PowerToFly
Refined and productized a proprietary machine learning engine, transforming it from concept to a commercially viable solution that became the most-used B2B feature among PowerToFly's enterprise, Fortune 100 clients.
The Most-Used Enterprise Feature: ML-powered Talent Matching Engine @ PowerToFly
Refined and productized a proprietary machine learning engine, transforming it from concept to a commercially viable solution that became the most-used B2B feature among PowerToFly's enterprise, Fortune 100 clients.
Rebuilt The Consumer Job Application Funnel @ PowerToFly
Unblocked job application growth by identifying that low application volume was a conversion, not demand, problem. Optimized UX through progressive A/B tests, redirected site traffic into the job application flow, and shifted profile data capture to other high-intent moments, doubling job applications and unlocking $1.2M+ in renewals.
Rebuilt Consumer Job Application Funnel @ PowerToFly
Unblocked growth by identifying that low job application volume was a conversion, not demand, problem. Optimized UX through progressive A/B tests, redirected site traffic into the job application flow, and shifted profile data capture to other high-intent moments, doubling applications and unlocking $1.2M+ in renewals.
Shaped GenAI-Powered Sales Enablement UX @ Knode.ai
Drove product discovery and AI prototyping to create user friendly tools for sales managers to monitor sales call adherence and reinforce playbook alignment at scale.
Shaped GenAI-Powered Sales Enablement UX @ Knode.ai
Drove product discovery and AI prototyping to create user friendly tools for sales managers to monitor sales call adherence and reinforce playbook alignment at scale.
More About Me
CPO/COO @ PowerToFly | Exited Founder @ Skillcrush | Advisor @ Knode.ai
| Yale alum | AI Strategy | GTM | Enterprise SaaS | Vertical AI